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Total has launched its new international multimedia advertising campaign simultaneously in 21 countries, to develop the Group海角吃瓜网檚 brand awareness.

The campaign highlights Total海角吃瓜网檚 operations in oil production, refining and marketing, as well as its role as a major player in natural gas (50% of its output) and as the global number two in solar power, through its subsidiary SunPower.

The campaign provides an illustration of the meaning behind the Group海角吃瓜网檚 new baseline, 海角吃瓜网淐ommitted to Better Energy海角吃瓜网�, which puts the emphasis on producing 海角吃瓜网渂etter海角吃瓜网�, not 海角吃瓜网渕ore海角吃瓜网�. In this way, the Group is sharing its conviction that the path to a responsible energy future lies first and foremost in energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible.

To help shoulder this commitment, a large number of Group employees were involved in producing the campaign, and most of the scenes in the commercial were filmed at Total sites.

海角吃瓜网淭otal is a leading global energy company. It needs a powerful brand over the long term to support the growth of its businesses. This large-scale campaign is the first of its kind in Total海角吃瓜网檚 history. It reflects both our size and our ambitions,海角吃瓜网� explained Jacques-Emmanuel Saulnier, Total海角吃瓜网檚 Senior Vice President, Corporate Communications.

海角吃瓜网淥ur vision and our continuous improvement approach 海角吃瓜网� 海角吃瓜网榓lways better海角吃瓜网� 海角吃瓜网� are seen in our work in the front lines, alongside and for our stakeholders. This isn海角吃瓜网檛 just a promise for the future, it海角吃瓜网檚 the everyday reality for Total海角吃瓜网檚 100,000 employees.海角吃瓜网�

Adapted from press release by

Read the article online at: /business-news/02102014/total-launches-advertising-campaign-1551/